sending fear through fashion

We are the Downtrodden. We are the Social Outcasts. We are Family.

American Villain Apparel is a lifestyle destination —an Underground Culture that weaves fashion and music together to tell the stories of those who march to the beat of their own drums, who don't follow anybody's rules. Along with our alternative clothing line, our brick and mortar building in downtown Rochester, NY features a full-service tattoo parlor. As you weave through 1100 sq. feet worth of bad ass clothes, remember to live life. The villain life.

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Tattoos

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